Politicians and Elections Essay Example | Topics and Well Written Essays - 750 words

Politicians and Elections - Essay Example The expectations of the electorate regarding personal conduct and characteristics of politicians, immensely impacts the decisions of voters on the people to choose during the election period (Thurber, 2004). The perceptions held by the electorate significantly affects the decision making process of the electorates. Within political scenarios, various challenges define the success of political campaign, including the presence of a crisis and the ability to handle the crisis amicably. These perceptions commonly occur in three dimensions of personals character, associated individuals and characteristics regarding the citizenship of the person. During the campaign period, the politicians aim at convincing the electorate to change the negative perceptions held, regarding the politicians. The rhetoric method of self defense could be utilized in damage control of an individual’s political character, as well as personal character. Though the method could be identified as containing pa ranoia or arrogance, the utilization of the method by George Hansen enabled him to continually get re-elected into the United States congress. The character of this politician underwent serious scrutiny within the congress, and outside the congress. During the campaigning period, Hansen continually employed the method of delivering rhetorical speeches as a way of seeking to convince the electorate about his questionable character. The issues arising within the political scenario, surrounding Hansen, centered on his personal behavior and professional conduct (Short, 1987). This included felony charges and accusations of providing false information regarding his wealth. While defending his political character during the election period, Hansen immensely utilized rhetoric speech to persuade the electorate otherwise, regarding his tainted political character. Voters appear to consider the character competence of politicians over the proposed policies, and in turn increase the desire for politicians to present themselves as capable, regardless of their perceived public image. The crisis within politics appears to affect the electorate decisions adversely; hence the management of these issues remains fundamental to successful campaigning. Accusations of deceptive dealings between opposing candidates continue to present surmountable crisis within campaign teams. The response offered to the public could be termed as a damage control measure for the candidates. While some candidates might choose to answer such image tainting crisis through the media, others speak directly to the electorate as a way of convincing them. Political analysis cannot define the better method of crisis control; however the candidates choose modalities which they deem fit for their campaign teams. Proper handling of political crisis stands between success and failure for any prospective political candidate in modern politics. The challenges presented by political crisis could adversely affect t he probability of candidates getting elected into prospective seats. In handling the political crisis that questioned his integrity, Hansen delivered speeches to the electorate. Concerning the prevalent issue of age, President Reagan failed to deliver any speech; however, he rhetorically joked about the issue and utterly ended the recurrent speculations regarding his age (Hahn, 1987). The methods utilized in handling political crisis depend heavily

Component of Marketing Plan Essay Example for Free

Component of Marketing Plan Essay INTRODUCTION Marketing plan is the central instrument for directing and coordinating the marketing effort. The marketing plan operates at two levels: strategic and tactical. The strategic marketing plan lays out the target markets and the value proposition that will be offered, based on an analysis of the best market opportunities. The tactical marketing plan specifies the marketing tactics, including product features, promotion, merchandising, pricing, sales channels, and service. Marketing plan is a written document that summarizes what the marketer has learned about the market place and indicates how the firm plans to reach its marketing objectives. It contains tactical guidelines for the marketing programs and financial allocation over the planning period. It is one of the most important outputs of the marketing process. Marketing plans are becoming more customer and competitor oriented and better reasoned and more realistic than in the past. Marketing planning is becoming a continuous process to respond to rapidly changing market conditions. What is a Marketing Plan? A marketing plan provides direction for your marketing activities. Marketing plans need not be long or cost a lot to put together. Think of it as a road map, with detailed directions on how to get to your destination. Sure there may be a few bumps in the road, perhaps a diversion or two, but if the marketing plan is carefully researched, thoughtfully considered and evaluated, it will help the organization achieve its goals. The marketing plan details what you want to accomplish with your marketing strategy and helps you meet your objectives. The marketing plan: †¢ Allows the organization to look internally in order to fully understand the impact and results of past marketing decisions. †¢ Allows the organization to look externally in order to fully understand the market in which it chooses to compete. †¢ Sets future goals and provides direction for future marketing efforts that everyone in the organization should †¢Understand and support. †¢ Is a key component in obtaining funding to pursue new initiatives? Components of a Marketing Plan A marketing plan consists of following components: 1. Executive Summary 2. Situation Analysis 3. SWOT Analysis 4. Marketing Goals and Objectives 5. Marketing Strategies 6. Budget 7. Marketing audit 8. Evaluation and Control Executive Summary The executive summary is the first part of the marketing plan, but should be written after all other parts are completed. It is a brief overview of the entire plan and covers only the main points. It is useful to people you approach with your plan, such as investors, who may want to read a synthesized version to determine if they are interested in it before taking the time to read it in depth. The executive summary is also useful internally, as it helps to remind you and your employees of the organizations desired marketing goals and how to achieve them. Situation Analysis The situation analysis helps you to determine where your organization presently stands. It should examine whats going on outside of the organization, whats happening with consumers, and how the business is functioning internally. External Analysis What changes are taking place in your city, county, state, country and around the world that could potentially impact your business? Some things to investigate are: †¢ Changes in political positions and legislation at the local, state, and national level. †¢ Changes in technology †¢ Trends in societys values and habits †¢ Identify competitors and list their characteristics †¢ Economic conditions Customer Analysis Before developing a marketing plan its important to find out what consumers want and how they make purchase decisions. This may require some marketing research. Think about these factors: †¢ Current and potential customers †¢ Trends in consumer buying habits †¢ Why do consumers purchase this product or service? †¢ Why do others not purchase this product or service? Internal Analysis Knowing the state of the organization and its resources helps to determine where it is strong and what areas need attention. Include the following in the marketing plan: †¢ Current state of financial and human resources †¢ Anticipated state of financial and human resources †¢ Your businesss performance in relation to competitors The 5 Cs of Marketing can be summarized as: Company The product time line, experience in the market, etc. Collaborators (or Partners) Distributors, suppliers, and alliances. These are any companies that you work with on a day to day basis to help your company run. Customers This is your market. Ask yourself what benefits they are looking for. What motivates them in the purchase process? Where the customer does actually purchases your product? How the product is purchased (impulse buys, internet, etc)? Understand the quantity a customer will purchase and even trends in consumer tastes. Competitors Both your actual and potential competitors and those that directly or indirectly compete with you. Understand their products, positioning, market shares, strengths and weaknesses. Climate (or Environment) These are governmental policies and regulations that affect the market. It is also the economic environment around your company; which is the business cycle, inflation rate, interest rates, and other macroeconomic issues. Societys trends and fashions are found in the climate. The technological environment is creating new ways of satisfying needs (i.e. using technology to enhance the demand for existing products). SWOT Analysis Conducting a SWOT (strengths, weaknesses, opportunities, threats) analysis is essential in assessing the companys position and serves as a guide to developing marketing plans. Benefits of a SWOT Analysis A SWOT analysis provides a fairly simple, low-cost way of assessing the company’s position. It presents information that is important in developing business and marketing plans, as well as setting organizational goals and objectives. It tells you where the company currently sits, and where it needs to go in the future. [pic] When conducting your SWOT analysis, you should: †¢ Examine your company’s strengths, weaknesses, opportunities, and threats from a customers’ perspective. If you’re having trouble viewing issues that way, ask customers what they think or conduct surveys. †¢ Separate internal issues from external issues. The company’s strengths and weaknesses are internal; opportunities and threats are external. The key test to differentiate the two environments is to ask, â€Å"Would this issue exist if the firm did not exist?† If the answer is yes, the issue should be classified as external. Some things to consider about your company when determining your strengths and weaknesses are: †¢ Size and financial resources †¢ Scale and cost economies †¢ Customer Perceptions You will probably have to do some research on your competitors, your industry, and the environment in order to complete the opportunities and threats portion of your SWOT analysis. Here are some topics to consider: †¢ Trends in the competitive environment †¢ Trends in the technological environment †¢ Trends in the sociocultural environment Once you’ve finished a SWOT analysis for your company, include the resulting strategy in your business and marketing plans. Some key actions to take include: Transform strengths into capabilities by matching them with opportunities in the environment. Example Strength: The company has a very efficient order fulfillment and distribution process Opportunity: There is an unfulfilled need for the companys product in other countries Capability: The company is capable of distributing its products worldwide †¢ Convert weaknesses into strengths by investing strategically in key areas. Example Weakness: Employees are not familiar with the latest technology in the companys industry Investment: The employer sends employees to classes, workshops, and conferences Strength: Employees now have inside information on cutting edge technology relevant to the industry †¢ Weaknesses that cannot be converted into strengths become limitations. Example Weakness: A start-up company that has a tight distribution budget and no connections in the industry may have difficulty getting shelf space in stores Meaning to consumers: Consumers may not be able to find the companys products Minimization: Allow consumers to purchase products through other channels, such as a web site or mail order catalog. Marketing Goals and Objectives After determining your companys strengths, weaknesses, opportunities, and threats, youll have a better idea of what marketing goals and objectives should be set. Goals are the overall accomplishments that youd like to make and objectives are benchmarks to meeting those goals. You might say that goals are more qualitative and objectives are more quantitative. For example: Marketing Goal: Increase awareness of Product X Corresponding Objectives: Increase last years direct mail distribution by 20% this year; develop a web site for Product X by June 1st; participate in five trade shows by the end of the year. Goals must be realistic and consistent with the firms mission. Objectives must be measurable and time-specific. You may also want to include the person responsible and the budget required for each objective. Marketing Strategies In this section, youll define your primary, secondary, and tertiary target markets and their purchasing characteristics. Next, discuss the marketing mix elements (product, price, distribution, and promotion) as they relate to your product or service. Some questions you may want to answer for each target market include: Product †¢ What are the features and benefits of your product? †¢ What is your competitive advantage? †¢ How will you position and differentiate your product? †¢ What complementary products are available? †¢ What customer services are available? Price †¢ What are the costs associated with the product or service? †¢ What will your pricing strategy be? †¢ Will you give discounts? Distribution †¢ Who are your suppliers and intermediaries? †¢ How will you make the product or service conveniently available to consumers? †¢ What partnerships can be developed to distribute the product? Promotion †¢ Where will you advertise? †¢ What public relations activities will be involved? †¢ If you will be involved in personal selling, what is your sales strategy? †¢ What types of promotions will you run? †¢ What sponsorship opportunities are available? Setting the Promotion Mix When deciding how to properly utilize the marketing communications mix to meet your marketing objectives, it is important to consider the relative strengths and weaknesses of each component of the mix. Further, you must always define your total budget first (generally defined in the Marketing and/or Business Plan) and then decide upon the best way to leverage the different elements of the mix to maximize the return on your investment. You will balance the various parts of the mix to not only create an integrated approach to your marketing communications but you must also devote enough resources for each component to be successful. Here are some things to keep in mind: [pic]Reaches large, geographically dispersed audiences, often with high frequency; Low cost per exposure, though overall costs are high; Consumers perceive advertised goods as more legitimate; Dramatizes company/brand; Builds brand image; may stimulate short-term sales; Impersonal, one-way communication; Expensive [pic]Most effective tool for building buyers’ preferences, convictions, and actions; Personal interaction allows for feedback and adjustments; Relationship-oriented; Buyers are more attentive; Sales force represents a long-term commitment; Most expensive of the promotional tools [pic]May be targeted at the trade or ultimate consumer; Makes use of a variety of formats: premiums, coupons, contests, etc.; Attracts attention, offers strong purchase incentives, dramatizes offers, boosts sagging sales; Stimulates quick response; Short-lived; Not effective at building long-term brand preferences [pic]Highly credible; Very believable; Many forms: news stories, news features, events and sponsorships, etc.; Reaches many prospects missed via other forms of promotion; Dramatizes company or product; Often the most under used element in the promotional mix; Relatively inexpensive (certainly not free as many people thinkthere are costs involved) [pic]Many forms: Telephone marketing, direct mail, online marketing, etc.; Four distinctive characteristics: Nonpublic, Immediate, Customized, Interactive; Well-suited to highly-targeted marketing efforts Budget: †¢ The goal of your marketing budget is to control your expenses and project your revenues. †¢ It also assists in the coordination of your marketing activities within your organization. †¢ A realistic budget establishes a standard of performance for your actions, and communicates those standards to others responsible for implementing your marketing strategy. †¢ A well-designed budget is also a tool to keep you on target and indicate when there is needed modification of your marketing plan, especially if something goes really right or very wrong. Budgeting Approaches Where do you get budget numbers? How do you set a budget and organize it? What are some standard ways to measure your budget? There are several approaches you can take to create your budget. Examples of these approaches may include basing your budget on: †¢ Percent of projected gross sales. †¢ Percent of past gross sales. †¢ Per unit sales. †¢ Seasonal allocation. †¢ Projected cash flow. Select a budget methodology that will work best for your business. You may want to make this choice based on how you track your sales and revenues, or based on industry standards. Marketing Audit The Marketing Audit is committed to improving strategic decision making when companies are faced with specific business challenges. Our market research studies provide clarity and insight, often on the most important questions faced by top executives, corporate managers, and strategy professionals. Here are 10 of 25 key dimensions a marketing audit should assess: 1. Key factors that impacted the business for good or for bad during the past year. Including an evaluation of marketing surprises—the unanticipated competitive actions or changes in the marketing climate that affected the performance of the marketing programs. 2. The extent to which each decision in the marketing plan—e.g. targeting, positioning, pricing, advertising, etc.—was made after evaluating many alternatives in terms of profit-related criteria. 3. Marketing knowledge, attitudes, and satisfaction of all executives involved in the marketing function. 4. The extent to which the marketing program was marketed internally and bought into by top management and non-marketing executives. 5. Customer, distributor, vendor, and intermediary satisfaction based on research among key target groups. 6. The performance of advertising, promotion, sales force, and marketing research programs in terms of ROI. 7. The performance of non-traditional programs, particularly digital offerings, in terms of ROI. 8. Whether the marketing plan achieved its stated financial and non-financial goals and objectives. 9. Which aspects of the plan that failed to meet objectives with specific recommendations for improving next years performance. 10. The current value of brand and customer equity for each brand in the product portfolio. Evaluation and Control Many business owners forget the importance of evaluating their marketing plan. This is extremely important, because it serves as a guideline for what to do or not to do in the next marketing planning period. It is also ensures that the plan will be implemented properly. Some questions to be answered include: How will employees be evaluated and compensated for their work? †¢ How can communication between employees be improved? †¢ Do the employees share the firms values? †¢ Is management committed to the implementation of the marketing plan? †¢ What can be done if the product or service does not meet performance standards? †¢ What corrections can be made if the pricing, distribution, and promotion strategies do not accomplish the marketing goals and objectives? †¢ How will marketing activities be evaluated?

Management Essay -- Training and Development, Change, Innovation

Training and Development is said to be beneficial for both firms and employees. Why then are some organisations and individuals reluctant to invest in training? The question appears to make assumptions that some organisations and individuals are reluctant to invest in training despite the fact that there are some obvious benefits for both firms and employees with training and development. This essay will explain the meaning of training and development, highlight the positive impacts that training and development have on the performance of employees and organisations, as well as the reason both employees and firms are reluctant to investing in it. Some authors have argued that there is little or no difference between training and development as they are intertwined overlap a lot and can be used interchangeably. Training is a single event which is skills specific, while development is an on-going process which enhances people’s capability from a present state to a future state where higher skills are needed (Armstrong 2006). According to Laird (1978), Training can be defined as â€Å"an experience, a discipline, or a regimen which causes people to acquire new, predetermined behaviours† (p.9). Alternatively, Laird in his book (1978:9) referred to the work of Nadler (1970), who defined development as being concerned with â€Å"preparing the employees so that they can move with the organization as it develops, changes and grows†. Development can be on-the-job and through work experience. The on-the-job method which includes; training, coaching, and mentoring (trying to encourage the person doing the job to do it better) is for the purpose of personal growth. Also, development through work experience is when individuals learn through rotation o... ... more strategically when it can be seen directly to solve major operational issues†. Hence, it should be concentrated more on how to identify and satisfy customer desires, developing skills, enabling individuals to take extra responsibilities, providing success for management and increasing all-round competence. I could argue for or against the implementation of training and development in an organisation. Based on academic studies carried out so far, I would suggest that in as much as training and development is an important aspect of Human resources management which is principal to the realisation of organisations goal and objectives, training and development on its own without ‘employee motivation’ and ‘effective organisational communication’ would render the whole process a failure and lead to high employee turnover and increased cost for the organisation.

Chemistry Titration Acid Base Lab Essay

Question: What effect does an indicators pH range have on the end point of the titration of vinegar and 1.00 mol dm-3 of sodium hydroxide solution? Equation: CH3COOH (aq) + NaOH (aq) à ¯ NaCH3COO (aq) + HOH (l) Data Collection Table A: Table Representing the Initial Volume of NaOH in the Burette, the Final Volume of NaOH in the Burette and the Difference between Those Values for Specific Trials When Using Different Indicators. There were a minimum of three trials performed for this lab as there needed to be three of the same difference between the final and initial burette readings of the sodium hydroxide. This is due to the fact that a titration lab requires one to acquire three of the same values for this section to understand the exact amount of base required to reach the endpoint of the reaction. Indicator Initial Volume of NaOH solution (ml)  ±0.05 Final Volume of NaOH solution (ml)  ±0.05 Difference Between the Final and Initial Burette Readings (Volume of NaOH used) (ml)  ±0.1 Qualitative Observations 1. Calculate the Initial Concentration of Acetic Acid Before Diluted With Distilled Water C1V1 = C2V2 C1= C2V2 V1 C1= (0.09mol/dm3)(0.1L) (0.01L) Concentration of Acetic Acid Before Dilution = 0.9mol/dm3 Sample Calculation B: Calculating Percent Uncertainty for the Volume of Sodium Hydroxide Needed for Different Indicators Example: Bromocresol Green =Ãâ€" =25.0% Sample Calculation C: Calculating the Percent Error Percent error )Ãâ€"100 ) Ãâ€"100 =0.034% Sample Calculation D: Propagating Uncertainty for the Volume of Sodium Hydroxide Required for Each Indicator = (0.9 ±0.1) + (1.5 ±0.1) + (0.2 ±0.1) + (2.9 ±0.1) + (0.4 ±0.1) = 5.9ml ±0.1 Graph A: Titration curve of the Amount of Sodium Hydroxide Required to Reach the Endpoint for Different Indicators Tested Graph B: Titrations curve of a strong base and weak acid. Approximately 9.2 is the pH of the equivalence point as seen in the graph. Conclusion This lab required one to determine the different volumes of sodium hydroxide base required to reach the end point of a titration with acetic acid as the analyte when using different indicators. The equation is as followed: CH3COOH (aq) + NaOH (aq) à ¯ NaCH3COO (aq) + HOH (l) It was determined that phenolphthalein was the best indicator for use in this lab. This is due to the fact that the vinegar that was used in class has an acetic acid concentration of 0.87 mol/L which is 5.0% acetic acid (Meheen, n.a). In the lab, phenolphthalein required 0.90 mol/L of the sodium hydroxide solution in order for a color change to take place (endpoint was reached). This value is fairly close the concentration of acetic acid in the vinegar used in the lab, therefore, phenolphthalein was the most accurate of indicators used in this titration lab. Through research it has been determined that phenolphthalein should have, in fact, been the best indicator of use. Phenolphthalein has a pH range between 8.0 to 9.8 which is an appropriate range for a weak acid strong base titration. This is because the equivalence point for this titration will take place at a point of pH approximate to 9 which falls into the pH range for the indicator phenolphthalein. This can be seen in Graph B. This equivalence point will be greater than 8.7 as the weak acid (vinegar) only partially dissociates and releases a little amount of its hydrogen ions, making it a weak acid. On the other hand, sodium hydroxide contains sodium acetate which raises the pH considerably of the vinegar as it is fairly basic. Therefore, the equivalence point will be greater than seven and more specifically approximate to 9. All of the indicators that were used did not have a pH range above 9 except for phenolphthalein. This is the reason why phenolphthalein was the best indicat or. Graph A illustrates the different volumes of sodium hydroxide that was needed to reach the endpoint of the reaction when being added to a solution of vinegar using various indicators. The least amount of sodium hydroxide required to reach the endpoint of the reaction for the indicators used are displayed as followed: methyl orange, bromocresol green, phenolphthalein, bromothymol blue and methyl red. Many indicators were used to determine which one was right for this specific lab. It was necessary to determine which indicator was correct for this lab. This can be explained by the equivalence and endpoint. The equivalence point is the point of the reaction when one has added the correct amount of the base to the acid. However, the endpoint is the point in which the indicator changes color. Error bars are not present on the graphs displayed as titration labs require one to do continue experimentation for a test using a specific indicator until they have obtained a value for the differen ce between the final and initial burette readings (volume of NaOH used) a minimum of three times. The vinegar had a pH or approximately 2.4 making it highly acidic (Rousseau, 2012). Therefore, the equilibrium will be on the left. However, when the sodium hydroxide basic solution was added to the vinegar, the equilibrium started to shift more to the right. For instance, when base was being added to the vinegar solution with the indicator Bromocresol green, the color of the solution turned from yellow to green. When the green color is seen, the end point has been reached however, if the color becomes blue then over-titration has taken place, therefore shifting equilibrium even further to the right. There were few anomalous results that arose during the course of the lab. For instance, for the test using phenolphthalein, one trial had a considerably larger difference between the final and initial burette readings (volume of NaOH used) of 1.4ml. The other trials all had a difference of 0.9ml for using this specific indicator. This can be seen in all tests using different indicators except one represented in data collection table A, Bromocresol green. This proves that there were systematic and/or random errors that took place during the lab. Evaluation There were few errors that took place during the course of experimentation. These errors could have negligibly affected the results obtained throughout the process. One considerable error that took place was making the sodium hydroxide solution. 1gram of white crystalline sodium hydroxide pellets were required in order to create the solution. Unfortunately, while the pellets were being measured on the electronic balance they interacted with moisture from the air. Additionally, the pellets were put in the volumetric flask when water that would subsequently mix with these pellets was being measured in the graduated cylinder. Therefore, there was lot of time before the water was placed in the volumetric flask for the sodium hydroxide pellets to absorb moisture from the air. This is a concern as solid sodium hydroxide has the formula NaOH (s). Additionally in air there is carbon dioxide (CO2). The formula for the reaction between this carbon dioxide and the solid sodium hydroxide is as f ollows: 2 NaOH + CO2 → Na2CO3 + H2O Therefore, the hydroxide from the sodium hydroxide and the oxygen from carbon dioxide combine to from water (H2O) which affects the results that were obtained in the lab (ATSDR, 2011). This is because the sodium hydroxide concentration in the solution that was made to act as the base, would have decreased as the pellets reacted with air to form water. It would have been beneficial to purchase the specific amount (in grams) of sodium hydroxide pellets that was necessary for this experiment (1gram). This would ensure the sodium hydroxide pellets would not react with the carbon dioxide in air for very long before being put in the volumetric flask with water added. This is because there would be no need to measure these pellets on the electronic balance. A very common error with titration labs is that over-titration often occurs. This is the point in which too much titrant is added to the analyte during a trial. Therefore, the reaction passed the endpoint as too much of the basic sodium hydroxide was added to the acidic vinegar solution containing acetic acid. Unfortunately, this took place for most trials. For instance, phenolphthalein reaches its endpoint when it changes from being clear and transparent to becoming a light shade of pink. Though this may be, for all of our trials when using this indicator the color became a hot pink shade proving that over-titration had taken place. An improvement for this component of the lab is simple. An improvement to control this error would be to use a burette with a smaller opening. This is because the endpoint can be overshot quite easily and this would ensure the error would not take place. It would have been best to manage the amount of base entering the beaker as much as possible with greater accuracy. An additional error that took place was how the stopcock was not entirely effective. This is due to the fact that when the stopcock was turned to close the burette opening, little droplets of sodium hydroxide would still pour into the beaker. This means that if the solution had reached the endpoint and additional droplets were leaked from the beaker an inaccurate reading of the sodium hydroxide in the burette would be recorded. This error could have been improved by using a BT50 digital burette (Bibby, 2010). This burette would ensure that a considerably small amount of sodium hydroxide would be discharged from the device at most. A button will be pressed to stop the base from entering the beaker containing the acid electronically. The accuracy of this instrument is within  ±0.2%, and precision is better than 0.1% allowing for the most accurate of results to be obtained. Temperature should have been controlled throughout the process as it does play a role in affecting the data obtained in a titration lab. The volumetric glassware used for the purpose of this lab is calibrated at 20oC and a higher temperature of a solution would result in it holding a greater volume than desired (Atkins). Since the room temperature is approximately 24oC it can be assumed that the temperature of the solutions used in the experiment were greater than 20oC. Therefore, these solutions can expand and the concentration in molarity would decrease. Therefore it would have been beneficial to keep the temperature of the acid and base constant at 20oC. This could have been achieved by using an alcohol thermometer. If the temperature for the acid and base were not 20oC, than it would either need to be placed in the refrigerator if the solution was too hot or would need to be put in a beaker and on a hot plate to reach the desired temperature. The temperature for each indicator that was used was not consistent throughout the lab. This is because the temperature of the room changed throughout experimentation. The door in the classroom was open to get rid of the stench from a lab done in the previous class. Therefore, the temperature of the classroom was gradually getting colder and colder. A consistent temperature for each indicator would ensure that the pH range for a color change would not increase or decrease. This is because with a decrease in temperature there is less ionization that takes place allowing the pKa value to increase and therefore, the color change will occur at a higher pH. To ensure all the temperatures of the indicators were kept consistent throughout the lab it would have been beneficial to use an alcohol thermometer and place it in the indicator solution before conducting the trial (ChemBuddy, 2009). If the temperature changed for one trial, the indicator would either need to be placed in the refrigerator if the solution was too hot or would need to be put in a beaker and on a hot plate to reach the desired temperature. The table below represents how temperature can affect the pH range for a color change for specific indicators. To ensure this does not occur, the lab should be taken out in a room with no windows so the temperature does not change. The table below represents how the endpoint changes with a change in the temperature of an indicator. Indicator Color Change Range 18oC 100 °C Methyl Orange 3.1-4.4 2.5-3.7 Methyl Red 4.4-6.2 4.0-6.0 Phenolphthalein 8.2-9.8 8.1-9.0 Quoted from Chemia analityczna, J.Minczewski Z.Marczenko, PWN, Warszawa 1973. Another error was that there were bubbles in the burette tube. When the sodium hydroxide solution was poured in the burette it was done quite quickly creating many bubbles in the beaker. Unfortunately, my group could not afford rinsing the solution out and pouring in more sodium hydroxide solution because we wanted to ensure we had enough of the solution for the whole lab. Therefore the bubbles caused an inaccurate volume reading. The bubbles occupy a particular amount of volume and this means that the volume in the burette would in fact be less than the amount reported during trials. Since the bubbles all formed near the stopcock it would have been best to pour the sodium hydroxide solution into a waste beaker in hopes that the bubbles would be eliminated before beginning the trial. This is because the pressure of the titrant in a burette will force the bubbles out. Unfortunately, in some cases the bubbles remain near the stopcock. If this is the case, it would be best to use a suction method approach. This involves one to partially open the stopcock allowing the contents of the burette to discharge in the beaker. Then, they will use the pipet bulb to suck air from the bubbles through the nozzle of the burette. This will drive out the air bubbles present in the solution out of the beaker into the suction device. One must ensure that the sodium hydroxide that was poured in the beaker during this process is accounted for by slowing pouring in the amount necessary in the burette for the trial to begin. One experimental error that was unavoidable was the cleaning of the burette before using it. It was necessary to clean the burette using water, as it may have had some residue or contamination from a previous experiment. Additionally this residue could have affected the pH of the sodium hydroxide solution that was to be put in the beaker for the purpose of this titration lab. However, there were some droplets of water left on the sides of the beaker after it was cleansed which would have decreased the concentration of the sodium hydroxide solution that was subsequently poured in this material and lowered the pH level of the sodium hydroxide solution as water is neutral (pH of 7.0). With a lower concentration of sodium hydroxide in the base, the pH would have decreased therefore allowing more of this base to be added to the vinegar in order for the endpoint to be reached in a reaction. This is due to the fact that sodium hydroxide is a highly basic solution and water is neutral. When they are mixed the pH of the solution will be lower than the initial pH of the sodium hydroxide solution. An improvement for the lab could have been to detect the pH of the acid –base titration once it has reached the endpoint using a pH meter. This was one of the limitations in this acid-base titration lab as the indicators that were used did not show a change in color at an exact value of pH but only changed in a specific range of the pH. For example, the indicator Bromocresol green changes the color of the solution of a pH range between 3.8 to 5.4. This range is considerably large resulting in one to obtain results that are not necessarily the most accurate. An improvement for this component of the lab would have been to use a pH meter. A pH meter is a device that that measures the pH of a solution by determining the voltage of the solution by immersing two electrodes in it. Then, the reading device will present the pH value. This would have led for the most reliable pH readings to be obtained and the correct amount of sodium hydroxide to be added to the acidic solution. The lab could have been furthered in several ways. It would have been interesting to test these different indicators and the amount of sodium hydroxide required for the end points to be shown when using a strong acid and base. At the equivalence point the same amounts of hydrogen and hydroxide ions will form water, therefore having a pH of 7. For instance, if hydrochloric acid and sodium hydroxide were used the following reaction would take place: HCl(aq) + NaOH(aq) –> H2O(l) + NaCl(aq) H+(aq) + Cl-(aq) + Na+(aq) + OH-(aq) –> H2O(l) + Na+(aq) + Cl-(aq) H+(aq) + OH-(aq) –> H2O(l) The first equation displays the reaction between the strong acid and strong base. The second reaction displays the HCl and NaOH dissociated in their respective ions. The last equation is known as the net ionic equation which eliminates the spectator ions from the previous equation. This proves that water will be produced. The neutralisation reaction will take place because salt will also be formed. This is because the anion from the dissociation of the strong acid and the cation from the dissociation of the strong base will come together to form the salt. The salt is not seen the net ionic equation as it dissociates. For this acid base titration lab it was legitimate to compare the outcomes with other classmates to determine if there were any anomalies between the data that was obtained. This is because it would have provided one with the knowledge of the types of errors that occurred and how much it affected their data. For instance, Sarah and I compared our results with Rachel Hung and Yashna Lakhani’s group. Yashna and Rachel’s groups provided information upon different indicators and some of the ones my group used as well. When comparing with the data of these groups it was determined that all of the results were mostly exactly the same or off by 0.1ml for the difference between the final and initial burette readings. For instance, for phenolphthalein, the value my group obtained for this was 0.9ml however, Yashna’s group got 1.0ml. This could have been due to a human error known as a parallax. A difference of 0.1ml could have taken place as one of our groups were unable to determine the position of the meniscus on the burette and therefore, the wrong readings of sodium hydroxide solution could have be collected. An acid base titration has several uses. One of the main real life uses of this experiment is to mix compounded drugs. A pharmacist will need to mix drugs appropriately in order for them to be in the appropriate pH range for the human body. Antacids are commonly used to help issues concerning heartburn, acid reflux and more. These feelings most likely take place due to excess hydrochloric acid in the stomach which causes an uncomfortable feeling. This subsequently allows a backflow of this acid to go up the esophagus which can make someone feel like their throat is burning. These tablets counteract the acidity as they go to the stomach area and react with the hydrochloric acid. These tablets are basic and change the liquid in the stomach to being not as highly acidic. Common antacid tablets contain Mg(OH)2 and Al(OH)2. A reaction equation by using an antacid tablet is shown as followed: HCl+NaOHà ¯ NaCl+H2O The acid base titration in this case is used to determine the amount of the stomach acid present in one’s body. Therefore, it can be discovered how much antacid will be needed for someone dealing with the issues mentioned above in order to make the hydrochloric acid present in their stomach less concentrated (Cavite, 2010). This will ensure the pH of the stomach will be less acidic. In other words, the lab will determine how much hydrochloric acid will be needed to be titrated by the base. Bibliography: 1. â€Å"Acid-Base Indicators.† Acid-Base Indicators. N.p., n.d. Web. 13 Nov. 2012. . 2. Meheen, T. â€Å"#3- Lab.† Titration – Analysis of Vinegar. N.p., n.d. Web. 13 Nov. 2012. . 3. Rousseau, Sasha. â€Å"If You Dilute Vinegar, How Will It Affect the PH Value?† EHow. Demand Media, 07 July 2011. Web. 13 Nov. 2012. . 4. â€Å"Toxic Substances Portal – Sodium Hydroxide.† Sodium Hydroxide (NaOH). N.p., 22 Apr. 2002. Web. 3 Mar. 2011. . 5. â€Å"Downloads†. Stuart Digital Burette. N.p., n.d. Web. 13 Nov. 2012. . 6. â€Å"CALIBRATION OF VOLUMETRIC GLASSWARE.† CALIBRATION OF VOLUMETRIC GLASSWARE. N.p., n.d. Web. 13 Nov. 2012. . 7. â€Å"Acid Base Titration – End Point Indicators.† Acid Base Titration – End Point Indicators. N.p., n.d. Web. 13 Nov. 2012. . 8. Pallas_reg. â€Å"Acid-Base Titrations: Analysis of Antacid Tablets.† Scribd. N.p., n.d. Web. 13 Nov. 2012. .

Invisible Man Essay

In Ralph Ellison’s Invisible Man, the character of Trueblood is unique and well developed. Trueblood is a man who impregnates his wife, and at the same period of time commits incest and impregnates his daughter. This character’s reasoning for having sexual relations with his daughter is that he was dreaming when this happened; a feat that while fantastical, could also be plausible due to Trueblood’s nature. Trueblood, while a moral character aside from his transgression, is also oblivious. A good example of this happens on page 48 when Dr.  Norton asks â€Å"You feel no inner turmoil, no need to cast out the offending eye? † to which Trueblood replies â€Å"I’m all right, suh. My eyes is all right too†. Regardless of his ignorance, Trueblood shows remorse for his actions, and believes that a â€Å"man don’t leave his family†, which attests to the morality of the character. Much like the Invisible man, Trueblood found his own morality which did not exactly follow society’s guidelines. When explaining his situation, Trueblood brings up the issue regarding awareness of reality, since according to him he has sex with his daughter during a dream state. As he describes it on page 59, the dream seems to be a metaphor for what actually happened: â€Å"I runs and runs till I should be tired but ain’t tired but feelin’ more rested as I runs†¦ Only I’m still in the tunnel. Then way up ahead I sees a bright light like a jack-o-lantern over a graveyard. It gits brighter and brighter†¦ it burst like a great big electric light in my eyes†. Trueblood comforts himself by saying â€Å"You ain’t guilty†; he does not admit his guilt since he does not see fault in what he did since he was not in control of himself. This is his perception of reality. Again, this unawareness of reality is parallel to the Invisible Man’s life, who cannot see anything as real until understanding he is invisible. The way Trueblood has been treated by the white community, however, seems to be one of the major issues. Before impregnating his own daughter, he claims his life to have been hard: â€Å"Every time I think†¦ what a hard time we was having I gits the shakes† and â€Å"it was cold and us didn’t have much fire†¦ I tried to git help but wouldn’t nobody help us†. After his sinful act, surprisingly enough, it was the white community which came to his aid. Not only are the police ssisting by giving Trueblood protection from the black community, but also assisting by giving him money. To this, Trueblood says â€Å"I done the worse thing a man could even do in his family and instead of chasin’ me out of the country, they gimme more help than they ever give any other colored man† (67). Again, morality is the theme here – the white community is treating Trueblood in a way as if rewarding him, even though his act was actually reprehensible. While this could be seen as the white community’s moral obligation to assist someone who was ostracized from their own community, it could also be seen as moral hypocrisy.

How to Craft a Professional Dissertation in Project Management

How to Craft a Professional Dissertation in Project Management A dissertation in project management is one of the most important papers that a college student will write during the course of their academic career. This paper is usually done in the last year of being a business student. For earning a passing grade on a dissertation is a requirement for graduation, it is important that the paper is written correctly as well as meets all the instructions presented by a professor. Read the tips below to make your project management dissertation writing focused and professional. What Is a Project Management Dissertation? Project management is not a novelty in the academia it is in favor among college students for the recent years. A dissertation in project management will likely vary somewhat from the average dissertation, which is usually done in philosophy and other humanities/liberal arts degrees. There are several sections that are commonly used in project management dissertations. Some of these include a literature review, the methods used to come to your conclusion, the results of your research, and a summary of the discussions had with other professionals or peers on the chosen subject. How to Craft a Project Management Dissertation Paper 1.  Ã‚   Pick a Realistic Topic Picking a topic for your project management paper can be one of the most difficult parts, and it is the first section of the piece of writing that needs to be done. A topic for your project management dissertation paper should be a topic that both interests you and that is realistic. Common topics of these papers are on how different types of people (of different cultures, genders, and ages) react to the same type of projects. If you still have no idea what to dedicate your paper to, have a look at 20 topic ideas we have prepared for you and find something really on-point for the audience you are targeted at. 2.  Ã‚   Write a Dissertation Outline The outline of your dissertation should cover each aspect of your paper. This includes the thesis statement, introduction, literature review, methodology, findings, analysis, discussion, and the conclusion. The listed aspects are required in nearly all project management dissertations. If you have any questions concerning these points, you could contact your supervisor to make things clear as well as show your best self as a responsible student. Make sure to include all of these elements in your outline. 3.  Ã‚   Do Plenty of Research Dissertation papers require some amount of research. Make sure that you take notes on your research as you read various books and articles that you are going to use in your paper. Bookmark pages as you go as well. This will surely save you a lot of precious time. Also, do not waste your time with ‘bad’ sources. Use your school’s library, scholarly, and peer-reviewed articles, and books published by reputable authors in your paper. For example, dealing with your project management dissertation, it would be wise enough to turn to the PMI library to find out some recent as well as reliable researches to support your claims. If you find it quite difficult to get something really catchy, grab 10 facts we have picked out; use them as hooks in your paper and make sure your audience is impressed to the fullest. 4.  Ã‚   Organize and Write Your Dissertation Once you have written an outline and done your research, writing the actual dissertation should be simple. If you have troubles writing your introduction, write the middle parts of your paper first and then go back to it. Likewise, if you realize that you need to do some more research, make a note or comment in your paper. This way, you can continue writing distraction-free and go back to the research later. Of course, each school will provide its own requirements to be met in your paper, but in most cases, the demands to dissertation writing assignments are very similar if you are wondering whether your piece of writing meets the key restrictions, browse the criteria for dissertation assessment and make sure your project management thesis is going to earn the highest possible point. 5.  Ã‚   Check for Spelling, Grammar, and Accidental Plagiarism When your paper is completed, make sure to run it through a spelling and grammar checker. Also, check for accidental plagiarism. One way to do this is to make sure that you have cited all your sources correctly both in your paper and on your works cited/bibliography page. One website that does all of this is Grammarly. The grammar/spelling checker is free, but the plagiarism checker requires a paid subscription. Project management dissertations can be difficult, but yours doesn’t have to be so. If you follow the tips above, your writing is sure to flow smoothly. We wish you good luck on your dissertation and all of your other academic endeavors. Do you need dissertation writing help from experts? Visit our writing company now.

Authors Tone Worksheet 1 Answer Key

Author's Tone Worksheet 1 Answer Key Stop! Before you read on, have you completed the Authors Tone Worksheet 1, first? If not, go back, answer the questions and  then  head back here and find out what youve gotten right and what you may have missed.   If youre curious about what authors tone really is and wondering how to figure it out, here are  three of the tricks you can use to determine the authors tone when you dont have a clue. Feel free to use these free printable pdf files for your own educational use, too: Authors Tone Worksheet 1 | Authors Tone Worksheet 1 Answer Key Passage 1   1. What does the author most likely want to convey through the use of the phrase â€Å"ready consent to terms and a couple of coins flung upon the table?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A. The strangers lack of manners and thoughtfulness.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   B. The strangers desire to quickly get to his room.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   C. The strangers greediness in bartering.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   D. The strangers discomfort. The correct answer is B.  The stranger is desperate for warmth. We know that because hes covered in snow and asks for human charity, which we can only assume is because hes cold. So even though we know he is uncomfortable, the correct answer is NOT D. The author uses the words ready consent, which means eager or quickly willing consent and coins flung upon the table to indicate a hurried pace. Yes, we know its because hes uncomfortable, but the phrases indicate speed.   PASSAGE 2  Ã¢â‚¬â„¢ 2. The authors attitude toward mothers trying to arrange marriages for their daughters could best be described as: A. accepting of the notion B. irritated with the notion C. astonished by the notion D. amused by the notion The correct answer is D. Even if we read nothing beyond the first line, wed get the sense that the author was slightly amused by the subject matter. The author further makes the scene amusing by pitting a complacent husband against his busybody wife. Austen depicts the mother as meddling, gossiping, and impatient. If Austen were irritated by the idea, shed make the mother more unlikable. If she were astonished by the idea, then shed make the husband act aghast when Mrs. Bennet brings it up. If she were accepting of the idea, then she probably wouldnt have written about it in a witty way. Hence, Choice D is the best bet.   3. What tone is the author most likely trying to convey with the sentence, It is a truth universally acknowledged, that a single man in possession of a good fortune must be in want of a wife.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A. satiric   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   B. scornful   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   C. reproachful   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   D. weary The correct answer is A. This speaks to the tone of the excerpt as a whole. Shes sarcastic about societys notion of marrying young women off to wealthy men. Her overreaching statement, a truth universally acknowledged is an example of hyperbole, which is an exaggerated statement not meant to be taken literally. And although she may personally be reproachful or scornful of the idea, her tone does not convey it in this satire. PASSAGE 3 4. Which of the following choices provides the best answer to the authors final question posed in the text, while maintaining the tone of the article? A. It could be that Id fallen into a nightmare without knowing it.   B. It had to be the dreariness of the day. Nothing about the house itself was particularly depressing. C. The solution defied me. I couldnt get at the heart of my displeasure. D. It was a mystery I couldnt solve; nor could I grapple with the shadowy fancies that crowded upon me as I pondered.   The correct choice is D. Here, the answer must closely mirror the language in the text. The words used by Poe are complicated, as is his sentence structure. Choice B and Ds sentence structure is too simple and Choice Bs answer is incorrect based on the text. Choice A seems logical until you place it up against Choice D, which uses a complex structure and language similar to that already in the text. 5. Which emotion is the author most likely trying to rouse from his reader after reading this text?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A. hatred   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   B. terror   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   C. apprehension   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   D. depression The correct choice is C. Although the character feels depression upon viewing the house, Poe is trying to make the reader feel apprehension in the scene. Whats going to come up? If he were trying to make the reader feel depressed, he would have spoken to something more personal. And he wasnt trying to terrify the reader in this scene, either. He wouldve used scarier content instead of relying on the dark, depressing words and phrases he does. And Choice A is completely off! Hence, Choice C is the best answer.

The Art of Publicity for the Self-Publishing Author

The Art of Publicity for the Self-Publishing Author The Art of Publicity for the Self-Publishing Author Tim Moore is a Reedsy publicist with over 20 years experience managing successful sales, marketing and publicity campaigns for major publishing companies as well as several independents. Along with Mitch Albert, he co-founded Periscope Books in 2014 and The Momentum Publishing Company in 2016.Publicity has always been the darling of book promotion. Unlike sales or marketing campaigns, book publicity helps build an author’s brand by generating endorsements from media brands: in many cases, these can be in the form of reviews. These kinds of promotions are known to have a greater effect on consumer behavior than, say, an advert on the side of a bus. The problem with book publicity, of course, is how to generate it in the first place - which is why an entire industry has sprung up around this question! #Selfpub authors: What are your publicity options? Every week, over twenty-thousand books are published in the English language. Most of them, if not all, vie for attention from the same media outlets. That’s where book publicists step in. Publicists are expected to use their experience and media contacts to place books - and the story behind the book - in the right hands.Once prospective readers are exposed to your book (with positive reinforcement from a reviewer or a charming interview) copies will ideally start flying off the shelves.Advertising is what you pay for, but publicity is what you pray forIf publicity is unpredictable compared to ads, then why should authors and publishers roll the dice on publicists? Well, for one, it’s much better at influencing buyer decisions, which can be largely attributed to the effect of a third party endorsement. This â€Å"endorsement† could be a review from their daily newspaper of choice or a simple mention from their favorite morning radio DJ. A Nielsen study on the role of content in the consumer decision-making process concluded that PR is almost 90% more effective than advertising.This is the main reason book publicists are in business: when they're good, they can really move the needle and create a buzz around your book. This momentum often starts with exposure within the book trade. Then it’s on to real work of building word of mouth out in the wider world. Publicity is certainly not the only marketing channel available for books - but it is certainly one of the more cost-effective ones, especially when used in conjunction with social media. "In publishing, advertising is what you pay for - but publicity is what you pray for" Do it yourselfBook publicity, which is all about persuading people to give your book attention, is more of an art than a science. This means that anybody can give it a go - and perhaps get positive results. For example, local radio stations are always interested in hearing from local authors. You can get work on your own social media strategy and start contacting influential YouTubers, Instagrammers, and Twitter users. Sometimes, offering free books and merchandise to use in contests is enough to get them on board.Here's an example of a (high-profile) YouTube paid promotion: Just remember: media people of all levels will want to see your press release, so make sure you have one prepared!Before you swear off professional publicists, be aware that once you’re targeting media outlets of a certain size, most producers, editors, and other gatekeepers will not respond directly to authors. Just as most major publishing houses will insist on dealing with agents, getting access national media will likely require an experienced publicist with pre-existing contacts. That’s a big chunk of what you’re paying for with publicity! How can #selfpub authors become DIY publicists? That brings us onto our next question: once you’ve made the decision to seek out a publicist, how much should you expect to pay?Setting a publicity budgetWhen you self-publish, you won’t soon forget that you are likely paying for publicity out of your own pocket - so you need to make sure what you spend makes sense for your project.Here’s a general rule of thumb for book marketing budgets that I find works across most types of books: aim to spend $0.75 to $1 per book sale forecasted. So, if the book has sold 5,000 copies into bookstores, then a publicity and marketing budget of $3,750 to $5,000 is about right.But what if a book is self-published and distributed only through Kindle and KDP? There’s still a way you can forecast a title that doesn’t use traditional distribution channels:1) Carefully choose three comparable titles (comparable both in its subject matter and the size of its author’s platform)2) Establish their overall sales ranks on Amazon by looking at the Product Details on their respective pages. How much should #selfpub authors budget for marketing? Find out here! Now that you’re armed with a ballpark publicity budget, let’s look at who you should hire for the job.The right person for the jobIdeally, you want to find a publicist who has worked on similar projects in the past - books in the same genre or covering the same type of subject matter, ideally written by authors with a similar profile as you. If you’re trying to a promote a popular science title, it helps if your publicist has established contacts at media outlets like Scientific American.Most publicists are versatile, but they often prefer to work within their established niches.If you're searching for book publicists for the first time through Reedsy or a similar platform, just look at their book portfolios. Have they represented similar books in the past? Do they have a long history in publicity and marketing? What’s their experience with both online and traditional media?Make a short list of professionals and get in touch with them. Ask them about the recent campaigns, and find out what their definition of a â€Å"successful campaign† is. It’s crucial at this point that both your expectations are in line - if you have your heart set on getting on the local news, then your publicist needs to have a well-founded belief that they can pull it off.The more experience a publicist has, the more you can expect to pay. And since most publicists book themselves out well ahead of time, be sure to start your search at least six months before your publishing date.Start thinking strategicallyAfter finding your perfect publicist, you'll need to agree on a strategy. A good book publicist will tailor their strategy to the book as well as to the author. For example, a well-known celebrity debut novel might not get much interest in the review pages - but it might receive a lot of interest from radio and television producers, as well as feature editors.On the other hand, a self-help author would probably have better penetration on lo cal radio. Every approach will yield different results, so it's up to you and your publicist to figure out the strategy that will serve your book best.What’s the story?In every situation, it is of utmost importance to determine the unique selling point of the book: the publicity angle. To come up with great publicity angles, you need to think like a journalist and remember the 4 W's (and 1 H):WHAT is particularly newsworthy about the book?WHY is this news important to the target audience?WHERE is the author from?WHEN is the book being published?HOW did this book come about?A professional publicist can help you develop this story. But if you're going solo, make sure you think along these lines. It will not only help you determine the newsworthiness of your book but will likely reveal which channels you should pitch to.Don’t forget the easy winsThe most important thing when considering any publicity is to marry expectations to reality. It's fine to aim for dream exposure like national press coverage, but not at the expense of lower hanging fruit. Make sure your ‘hit list’ contains a good balance of achievable goals as well as ‘stretch’ goals and you’ll be fine.‘Publicity by Results’ and other blurred linesJust one more thing...Book publicists traditionally work on a retainer, for a set fee - or, occasionally, on a day rate. But some publicists are now choosing to work on a ‘publicity by results’ basis. A model that has long existed in general publicity, this concept has since found its way into the book world. It's pretty straightforward: you only pay for actual publicity your book receives.For example: let’s say an author or publishing house agrees to pay a per-interview fee to secure exposure over twenty radio interviews, but the publicist only books twelve. Well, a refund would be issued for the difference. But if the publicist arranges twenty-five interviews, the client still on ly pays for twenty.Some social media initiatives can also be arranged on a similar basis. For example, many popular Instagram accounts will give your book a "shout out† for a set fee. Publicity by Results: How authors can pay only for the coverage they get Get a quoteThe art of book publicity revolves around finding out why your book matters - and why readers should all take notice. The real tricky business is getting this information into the right hands. But when it all comes together, book publicity is a powerful force.Learn more about publicity in self-publishing and get a free quote from Tim Moore and other top publicists on the Reedsy Marketplace.Do you have experience working with a publicist on your book? Share your thoughts and questions for Tim in the comments below.

RCP 3 Chapter 3 Coursework Example | Topics and Well Written Essays - 750 words

RCP 3 Chapter 3 - Coursework Example Have more limited administrator-related rights over the firewall systems. An example is when a network analyst blocks particular IP address from accessing the network under the directive of the lead network engineer. Operation under the directive of the lead network engineer prevents instances of malicious analysts configuring networks to allow for penetration by IP addresses that are already blacklisted by Data Mart. Have uncontrolled privilege on the operation of the firewall system. An example would be ensuring that every computer system or internal network passes through the firewall before permitting a user to reach a logon banner. Has a restricted permission over the rack mounted server. Allowed to carry out simple tasks like sending HTTP or HTTPS requests using client browsers. Otherwise, allowing users to control the server can result into leakage of Data Mart-owned information to the general public. Have limited administrator-related privileges on the manner of operation of the server. An example of a privilege would be retrieval of the backed-up data following any incidence of loss or damage. Granting power users full administrative privileges on server operation can lead to issues like Denial of Service attack. Have wholesome control and privilege on the operation of Data Mart-owned router. An example is the privilege to configure the router so as to be capable of performing the traffic directing roles in an effective way. Have limited user permissions and rights like reading content. An example is an online customer viewing the options of cloud platforms offered by Data Mart. This measure is appropriate because a larger number of malicious users of database systems are found among this user category (Meghanathan & CNSA, 2010). Have more limited administrator-related rights like deleting or updating existing records. An example

The Classical Music Era Essay Example | Topics and Well Written Essays - 1250 words

The Classical Music Era - Essay Example Individual notes on a staff have various pitches and the choice of the pitch should be done with much care because very high pitches in a musical performance may distract the ear hence the musical piece may have a negative perception from people. This paper focuses on the various musical features that are used in writing music and how these features affected music in the classical era. Music is composed of various musical features that form the technical part of music because they are normally written in musical language that can only be interpreted by people with musical knowledge. A piece of music involves various notes with varying pitches arranged harmonically on a staff but with all these variations and additions, music can’t make sense to everybody unless words are inserted to match the notes. However, some notes contain pitches well organized to make a very good melody pleasing to the human ear. Musical pitches are produced by a varied genre of instruments including mem branophones whose stretched membranes vibrate when they are beaten to produce sound e.g. drum sets and aerophones which when the air is blown into them, they vibrate to produce sound e.g. flutes. Chordophones, on the other hand, produce sound when a string on the instrument is plucked and such instruments normally have a resonator that amplifies the sound produced. The use of instruments in music brings makes it lively and more enjoyable even when the words are not being understood by the listener (Antonella & Cova 41). Good music involves a melody that is well arranged to produce the best form and notes harmonized to create correct chords that do not clash. When analyzing a particular piece of music, one can be able to tell the meaning of the song from the pitch and also the speed intervals at which the notes are organized.

EDUCATION Essay Example | Topics and Well Written Essays - 250 words

EDUCATION - Essay Example Online education is the solution for students who want to enroll in a prestigious university, but could not, because of distance, time and the complexity involved in balancing other relevant responsibilities. Through online education, a student with various roles as a professional, mother, or part-time worker, could enjoy the benefits of convenience through accessing course modules at their most accessible time. Further, one could exercise skills in time management to prioritize diverse social responsibilities as a family member or an employee, in addition to being an active and collaboratively participating student. Interaction with colleagues and instructors are eminently made easy. Concurrently, online education assists students through multidimensional support systems such as video conferencing options, sending correspondences through emails, accessing online library, and counseling services through the university’s live support site, among others. The unlimited support sy stems provided by online education is truly a remarkable advantage that is readily available to those who opt for this innovative technological breakthrough.

Legalization of Marijuana (medicinal purposes only) Research Paper

Legalization of Marijuana (medicinal purposes only) - Research Paper Example For instance, in â€Å"Drugs: The Facts About Marijuana,† Ted Gottfried claims that â€Å"cannabis was used during the last half of the nineteenth century to treat gout, migraine headaches, rheumatism, hysteria, depression, loss of appetite, childbirth pains, and many other conditions† (11). During this time in history, marijuana was used extensively for its medicinal purposes. It was much beneficial but lacked consistency and standardization in the drug’s strength. Hence, slowly, the use of the drug for medicinal purposes declined. By the mid 1960’s, marijuana became the most abused illegal drug of the country. In the 1969 concert famously known as Woodstock, the use and abuse of marijuana created an outrage. Thus, from the 1970’s onwards, marijuana was not only illegal but was a serious crime against the law. Central to this debate today is whether to legalize its use or not and if to legalize, the limitations to be imposed. In religious, politica l and economic scenes, proponents have mainly based their arguments on the plant’s medicinal benefits while opponents cite issues to do with crime rate and health consequences e.g. brain damage among others. For instance, in 1996, the state of California legalized the use of marijuana in medical institutions for the relief of certain problems such as nausea and migraines. Contrary to this is the harm that marijuana legalization would entail. Thus, majority of the U.S. are against its legalization. In Ian Thomson’s â€Å"Inhaling: The Changing Significations of Marijuana in Hegemonic and Subcultural Discourses, from Antiquity Through its Prohibition,† he claims that the use of marijuana â€Å"had cost U.S. Supreme Court nominee, Douglas Ginsburg, a seat on the bench in 1987, a fact undoubtedly not lost on fast-rising political star Bi11 Clinton. He suggestively pointed out that similar use during the 1988 campaign by Bruce Babbit and Al Gore did no harm to their political careers† (3). The current American President, Barrack Obama, also admitted to have used it rather frequently in his early years. However, Obama, unlike Ginsburg, made it clear in numerous occasions that he is against marijuana legalisation but claimed that new ways need to be formulated. Kayla Morgan elucidates this in a work entitled â€Å"Legalizing Marijuana,† by saying that raids and prosecution of marijuana users would no longer be necessary (7). Nevertheless, the debate still remains open to question. The legalization of marijuana can be seen from two general perspectives, that is, from its advantages and disadvantages. Marijuana legalisation, being a controversial issue across the world, has both its pros and cons but in essence, its pros far outweigh its cons. It is important to appreciate that other people’s views are necessary in developing landmark legislations. This calls for the need to look keenly into the moral and economic issues that s urround marijuana use, whether it be for medicinal use or as a normal recreational drug. It is also quite necessary to dig deeper into the reasons as to why this issue is controversial, as well as the possible reasons people fight for its prohibition; one being its moral implications. In â€Å"Legalizing Marijuana,† Kayla Morgan states, â€Å"Legalizing marijuana is a moral issue for people on both sides of the debate† (10). These people argue that legalizing marijuana is morally wrong not because of its health or economic basis but because it manipulates

Report of the essay study based on the Case study

Report of the study based on the Case study - Essay Example This report assesses the marketing issues to be considered in this case scenario and provides recommendations on the strategy that is likely to be most effective in the Company’s present circumstances. The most distinctive opportunity that the Company has is perfecting the new flavours of single malts that it could develop, thanks to its distiller, Ellis Cameron. It also has the opportunity to use its talented salespeople such as the apprentice distiller at the New York marketing event, who could be putting their skills of discerning the subtleties in taste and flavour to good use in maintaining the high quality of Gleanmeadie whisky. The threats the Company is faced with arise from the competition, where other single malt companies may seek to develop distinctive brands of whisky and attract the discerning customer that Glenmeadie may not be able to satisfy if innovation and development of new flavours is not adequately funded. The essential dilemma that the Company is faced with in determining its strategic initiatives is the question of whether (a) the high expense customer centred marketing approach is justified and must be continued or (b) whether the Company needs to pay greater attention to investments in long term strategic initiatives.(c) to what extent innovation and customer research must form a part of company strategy and (d) how the Gleanmeadie brand is to be promoted. The experts who have offered views on Glenmeadie’s present strategy and what future course of action it should pursue, display a wide range of differing options. David Herman suggests that there should be a careful balance between front end initiatives and product development, by developing the single cask bottling which would command higher profit margins and provide consumers with more individual choices. He emphasizes that Glenmeadie’s core brand must remain strong. Jeffrey Rayport suggests that the success of the front end initiatives have not necessarily

Leadership and Change (Love) Essay Example | Topics and Well Written Essays - 750 words

Leadership and Change (Love) - Essay Example Kotter (1996) proposes eight steps of management, which can be significantly essential in managing change. As Kotter demonstrates, the first step entails creating urgency. In this step, leaders develop urgency on why the organization needs change. Managers should identify probable threats and predict what might happen in the future. Therefore, this step focuses on identifying opportunities that can be exploited. Kotter argues that more than 75% of the organization’s management should buy into the new proposed change. Dubrin (2008) notes that the second step involve forming a powerful coalition; leaders should convince employees the necessity for change. Therefore, a team or a coalition of influential people should be brought together to succeed in leading change. The third step comprises of creating a vision for change; a clear vision helps members of the organization understand why they should embrace change. Thus, developing values centered to change and strategy for achievi ng the vision is particularly crucial in this step. The fourth to effective change management involves communicating the vision (Kotter, 1996). The vision should be communicated strongly and frequently. Based on this, the vision should be applied to all aspects of organizational operations from reviews on training to performance. The fifth step entails removing obstacles to achieve the proposed change. Thus, leaders should overcome people and structures, which resist change (Beerel, 2009). According to Kotter (1996 p 104), the sixth step involves creating short term wins; success motivates people. When the change process starts, leaders should give the company an experience of victory. Leaders should not choose early targets that may be expensive. Targets have to justify the investments in all the projects undertaken. Therefore, it would be crucial to analyze the pros and cons of the targets. Building on the change is the seventh step; leaders should analyze what succeeded and what needs to be changed. Additionally, they should set goals and targets to attain in the future. Ideas should be kept fresh by involving new leaders and change agents for the coalition. In this step, managers recognize the successes and failures, which they have made. This helps them make the necessary improvements in the organization. The eighth step entails anchoring the changes in corporate culture. Change has to become part of the organization’s core; it should be incorporated in all aspects. To Kotter, leaders should address progress and experiences of success. Thus, Leaders should place emphasis on change values and ideals in hiring and training staff. All members of the organization should take part so that no one feels left out in the change process. Kotter notes that a people driven and people oriented approach can be good while implementing change. Careful planning and building proper foundation also improves the chances of success in management (Nanus, 1998). The Kilp atrick Model Kilpatrick has proposed five key principles of effective change management. First, the change program should gain support from key decision makers within the organization. Secondly, planning should be conducted before implementing the projects (Kilpatrick, 1998). The third principle entails measurement; leaders state the objectives of the

Report of the essay study based on the Case study

Report of the study based on the Case study - Essay Example This report assesses the marketing issues to be considered in this case scenario and provides recommendations on the strategy that is likely to be most effective in the Company’s present circumstances. The most distinctive opportunity that the Company has is perfecting the new flavours of single malts that it could develop, thanks to its distiller, Ellis Cameron. It also has the opportunity to use its talented salespeople such as the apprentice distiller at the New York marketing event, who could be putting their skills of discerning the subtleties in taste and flavour to good use in maintaining the high quality of Gleanmeadie whisky. The threats the Company is faced with arise from the competition, where other single malt companies may seek to develop distinctive brands of whisky and attract the discerning customer that Glenmeadie may not be able to satisfy if innovation and development of new flavours is not adequately funded. The essential dilemma that the Company is faced with in determining its strategic initiatives is the question of whether (a) the high expense customer centred marketing approach is justified and must be continued or (b) whether the Company needs to pay greater attention to investments in long term strategic initiatives.(c) to what extent innovation and customer research must form a part of company strategy and (d) how the Gleanmeadie brand is to be promoted. The experts who have offered views on Glenmeadie’s present strategy and what future course of action it should pursue, display a wide range of differing options. David Herman suggests that there should be a careful balance between front end initiatives and product development, by developing the single cask bottling which would command higher profit margins and provide consumers with more individual choices. He emphasizes that Glenmeadie’s core brand must remain strong. Jeffrey Rayport suggests that the success of the front end initiatives have not necessarily

The Dammed Human Race Essay Example | Topics and Well Written Essays - 500 words

The Dammed Human Race - Essay Example Hence, I disagree with Twain’s view because I believe that humans are superior to all animals because only men save money and food to prepare for the emergencies and only they have moral sense to use it for good and prevent wrong actions. Since, brutality and combativeness that form the basis of the criticism are seen in a few human beings’ behavior, humans cannot be graded as the lowest level animals. I believe that humans are the most superior animals firstly because the most distinguishing feature of humans is their prudence and their ability to preplan by accumulating money and food to prepare for the future use. Mark Twain argues that men save more money and food even if they have enough provisions because they are avaricious and greedy, while others are satisfied as long as their daily requirements are fulfilled. In one of his experiments, Twain gave wild and tame animals an opportunity to store vast amount of food but none of the animals stored food. He states th at these animals do not store food because they are not avaricious and miserly. However, animals do not store food like men because wild animals obtain food from the nature and tame animals are fed by humans. They do not need to store food. If animals cultivated their own food, they would have responded differently.

Shackled Women - Short Essay Essay Example for Free

Shackled Women Short Essay Essay In western cultures, women consider themselves equal to men while in some other parts of the world such as Africa and Asia, women are subjected to violence, sexual abuses, and exploitation by men that considered them as their legal or sexual property. Because tradition and religion play a crucial role in the life of the people of these regions, women are forced to live according to their culture in order for them to fit in the society. From murdered husbands in India, inhuman Islamic laws in Pakistan, to genital mutilation practice in Africa, these unjustifiable acts are virtually impossible to explain because they all go against the moral principles and values of a civilized society. When a parent deliberately killed his daughter without having remorse because of financial reasons, the first thing that comes into ordinary people’s mind is sorrow and grief. Because dowry is paid by the bride’s family in India, cruel and selfish husbands killed their second daughter in order to avoid paying a second expensive dowry. Dowry in India can account for more than 50% of a household income. (Journeyman Pictures LTD, January 2001). For that reason, fathers murdered their female child. Even if a second female child makes it trough childhood, she may still have a marriage on the rocks if her dowry is not enough to satisfy her in-laws. It is very shocking and disturbing to know that these fathers are still doing it without impunity. The most outrageous of all is that the government of India is aware of these killings and does not take drastic measures to stop it. Because it is culturally right in India to do so, women can not oppose it to the risk of being physic ally abuse by their husbands.

Types Of Computer Typology Computer Science Essay

Types Of Computer Typology Computer Science Essay Computers that function alone without a connect to another computer called a stand-alone. Network is a way of connecting one computer to another computer using the cable and network card, and controlled through a network operating system. The user can exchange data or programs, and to use the data or programs together in the same time. If one computer to crash, its work could be taken over by another computer. Network topology refers to how computers are connected in the mapping. Network topology is divided into two types physical topology and logical topology. Physical topology of a network refers to configuration available on cable, computers and other peripherals. Logical topology is also the method used to transfer information or information on a computer maintained between one other computers in the workstation. Here are there some types of topologies which are Bus network, Star network, Ring network and Tree network. MAIN BODY  ¿Ã‚ ½Network topology is the layout pattern of interconnections of the various elements links, nodes, etc.of a computer network.Network topologies may be physical or logical. Physical topology means the physical design of a network including the devices, location and cable installation ¿Ã‚ ½ [2]. Bus topology, also known as Ethernet using a line length in which each node in relation to that. ¿Ã‚ ½ A bus topology uses a linear segment of cable to connect all network devices. Devices typically connect to the bus the cable through T-connectors ¿Ã‚ ½ [4].Data will be sent by each node in the hope that it does not collide with data transmitted from other nodes. If it happens, the node will try again until successful. The weakness of this bus topology in terms of maintenance. It is quite difficult to maintain because the connection is in serial form. If something went wrong on any line at any node, it will cause the entire system will not work. In addition to accurately detect nod al points or damaged. Each node can be connected to the network and can also be removed at any time without affecting the whole system directly. Furthermore, if one node does not work it would not affect other computer networks. Another advantage is there in this topology is that it uses a single cable and requires no additional hardware for establishing networks. But it does not require a very high cost for maintenance purposes. Excess computer or other devices are easily connected to the main cable. Requires a smaller quantity of cable than the star topology. The disadvantages of this topology are the entire network can not function if there are problems with the main cable. Finish line or device terminators are required on both ends of the cable backbone. It is difficult to detect if the entire network does not work. Not suitable if only the topology is only within a building. Star topology is a network system in which all the computers or other devices may be connected to a central distribution system known as the Hub or Switch. Hub or Switch is responsible for managing the computer network. All messages or data that is sent to a central control hub for avoid collisions from happening. There are two operations that used by the hub or switch that is operating broadcast and the shift operation switching. The distribution operations, hub or switch will make the transmission of data received from one station to all the routes connecting them. In the transition operation, the hub or switch will store the data received and sent data via the receiving station route. Each node can be connected to the network and can also be removed at any time without affecting the whole system of directly. Furthermore, if one node does not work, it also will not affect other computer networks. Any damage to the connection between the hub nodes will not affect the overall system, but if the damage occurred at the hub, the entire system will also be affected. The main drawback of this topology is that it requires a fairly high cost in view of all systems connected to it computers, scanners, printers, and many more requires a separate cable. Advantages of star topology are the installation and connection tools. The process of installing or removing any additional devices that are involved will not interfere with the network system. Any damage to the network system can be detected more easily and quickly. The disadvantages of this topology is requires more cable length than a linear bus topology. If the hub is damaged, all the nodes can not function in the network system. Higher costs when compared to linear bus topology Ring topology or a ring connecting all nodes such as a circular chain ring. Messages or data to be transferred in order according to the same route in the same ring. Each data node will be checked by delivery location. If not equal to the node through which it passes, it will be submitted to the next node and this will continue until the delivery address the same node strike. Since the data is transferred by the same route in the sequence, the possibility for data breaches seem to be similar to the network and can also be removed at any time without affecting the whole system of directly. But one problem is that if one node fails, the whole network system may be similarly affected. The composition of the nodes in this topology is almost the same physically as the star topology, logically is just a ring-shaped. The attachment is required in this topology is called Multi Station Access Unit (MSAU). MSAU is mounted in a ring-shaped network where it is more than one unit. If only one uni t only used the physical topology is similar to the star connection. The advantages of this topology are cable fault are easily located making trouble shooting easier. Ring networks are moderately easy to install. The disadvantages are expansion to the network can cause network disruption. A single break in the cable can disrupt three entire networks. Among all the network topology we can find that the tree topology is a combination of bus and Star Topology. The tree like structure allows you to have multiple servers in the network and you can branch network in many ways. This is especially useful for colleges, universities and schools so that each branch to identify the relevant system within their own network and not connected to a large network in several ways. Tree structure most appropriate when the network is widespread and highly divided into many branches. As with other topologies, tree topologies have advantages and disadvantages. Tree networks may not be suitable to small networks and cable may be a waste to use it for a small network. Tree Topology has some limitations and the limitations of the configuration should be appropriate. The advantages of this topology are Tree topology is supported by many vendors and even advertising network hardware vendor. Point A to point connections is possible with the Tree Networks. All computers have access to their network larger and more immediate. The best topology for the branch network. Tree Topology Limitations in a long-range network topology depends on the type of cable being used. Tree Network Topology is completely dependent on the stem, which is the main backbone of the network. If that fails then the entire network will fail because the network topology is difficult to provide a large tree and can get complicated after a certain point. This tree topology to follow a hierarchical pattern in which each stage is connected to the next higher level in symmetrical patterns. Each level in the hierarchy to follow a certain pattern in the connecting node. As the top level may be only one node or two nodes below the level of the hierarchy and probably a few more points to work on point to point connectivity, and a third level also has a pattern of asymmetric node to node and each of these levels are associated with root level in the hierarchy . Think of tree branches in various directions and all the branches and trunk of the tree roots need to survive. A tree structured network is very similar to this and that is called the Topology Tree. The signal being sent by the root node is received by all nodes at the same time. This improves the efficiency of all network functions. Network topology tree can be updated easily work and theres no limit to how much can be renewed. Additional root node can be added and they can be interlinked in a single network. CONCLUSION In the field of information technology, network is a series of points or nodes interconnected by communication paths. Networks can link with other networks and contain subnetworks.The most common topology or general configurations of networks include bus, star, ring, symbolic, and network topologies. It can also be characterized by networks in terms of spatial distance and local area networks (LANs), metropolitan area networks (MAN) and wide area networks (WANs). Network systems and network architecture, by whether it carries voice, data, or both types of signals; that could be that those who use the network public or private, by the nature of the usual links dial-up or switch, or a custom no switched, or virtual connections and the types of physical links for example, fiber optic and coaxial cables, open and twisted pair. Phone networks and large networks using the infrastructure such as the Internet have sharing and exchange arrangements with other companies so as to create larger networks

Cars :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  In the summer time of the year 2000 this picture was taken. The photographer was myself. I tried to capture the Oldsmobile Cutlass in the air off all four tires. The person controlling the car was my friend June Rodean. We were attending a low rider car show in English Town, New Jersey.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  The car in this picture is an Oldsmobile Cutlass Supreme with hydrolics. This car also is equipped with the following: twelve inch spoke rims, custom paint job called a bowling ball the color is called bowling ball because the paint is mixing together like a bowling ball or a piece of marble, there is a string of neon blue outlining the interior. It has several sound effects controlled by switches, by pressing the switch you will be able to hear the siren of a police car, fire truck, ambulance, and other alert sirens.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  The temperature that day was around ninety degrees. I was sweating a lot but the excitement from the event kept my mind from heat. There was a large crowd there. People of all races were cheering all the cars. As you could see not the only one taking pictures. I had fun that day there was lots of girls. The air was filled exhaust fumes, burnt rubber and fried foods.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  I was able to take this picture while the car was eight inches off the ground. The camera that I used was digital. Later on my friend printed out the picture I took from using a computer. So the picture was able to be enlarged and you could see a large amount off details. Overall the picture was taken on a bright day with good weather conditions and a clear shot was able to be taken at the right moment. From you could see this is an exciting event to attend.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  In conclusion this picture captured one of the best highlights of my day. My friend absolutely knew how to handle this vehicle. His prize for this stunt was second place. We both was very happy competing with other cars. We seen a lot of ideas and a lot of

Assessment for Software Essay

?The use of technology to assess student learning has proven useful which has expanded its use in all learining enviroments. Technology has improved education so vastly that some schools are fully online while others mix campus classes with the virtual setting. This has created a steady growth of innovative software being used to assist teachers and stydents within those settings. Some of the software have becoe essential to education. Applying them in consistent manner helps the student build their foundation for life in our technology driven society. The advent of countless wireless devices has elevated our knowledge base and software has elevated as well. Even though some technologies and softwares are exspensive or require added training, the pros outweigh the cons in terms of benefits. Technology in the classroom has showed its value on numerous levels and assesments is another good example. Since technology had proved useful here, many developers have created multiple programs which allow educators to efficiently apply and review traditional assesments. For example, some tests can be given on computers via the school and online within the comforts of home. The results can be stored and shared easily with parents and other adminstrators within the school district to ensure accuracy. This is good because modifications can be made easily pertaining to the content and other needs for revision. Using these softwares in traditional schools has been so successful that new online schools have come into existence. This type of distance learning leans primarily on software for all assessments. GCU and Walden university are just a few examples of entities that use software for assessments. In education we must have assessments to grasp a view of whats being understood and what needs to be reviewed. These assessments can be formative or summative. Summative assessments are ones given at any time such as pop quizzes or tests after certain content. Formal assessents are given over a time span with multiple activities being took into account. Its helps the teachers rewiew whats being taight to ensure mastery of the content. There is also self assessment and peer assessment which are fors of student assessment. Using assessments is a great tool to ensure students are equally learning whats needed for full understanding of content. A good eaple of an beneficial assessment are mid-term exams. Students get to review their strengths and defiencies and guide further endeavors in the right direction. Technology has changed this aspect as well. Tests can now be taken on computers which is easier to grade and overall more efficient. Results can also be stored digitally for ongoing review. Some applications in this area may require added technological knowledge of teachers but should be easily manuervered by average students of this digital age. Other major aspects that have hindered expanded use of software for assessments are the availability of necessary equipment and qualified instructors to facilitate them. Low income areas don’t have funds for upgrades and most teachers have a knowledge base that predates todays capabilities resulting in a need for extra training. This training can be time consuming and sometimes expensive. Our government is trying to counter these problems with grants for teachers and schools. Even though it can be agreed that software has given assessmnets a needed uplift, they are some situations that digital assessments may not be the most accurate. For example, subjects like advanced science and health require hands on eperiences which would in turn have some traditional assessments. For example, I primarily wanted to take education with emphasis on chemistry online but I was informed I needed to be able to go to a traditional lab because of the content matter and instruction needed to master such. Areas such as language and mathematics don’t have those issues. These challenges have created new curriculum consisting of online mixed with campus courses. Depending on the content, a teacher must be prepared to use new assessment software and traditional assessments. In conclusion, technology has created new means to evaluate everyone involved in our educational system. With the use of software, these assesments can be modified and reviewed easier than ever. Using these This usage has rewards not only in classrooms but in nature with less use of paper, pencils and other tangible products.